Insource Technology Summit: Day 1 a resounding success

insource-event-linked-in-day-in-progressIt was a wonderful kick-off to a busy and productive premiere event. On Thursday, December 1, several of the industry’s top manufacturer’s reps gathered at Insource’s Head Office and Showroom 85 Citizen Court, Unit 6, in Markham, Ontario for its free, first-ever Technology Solutions Summit. The event brings to Canada the world’s most up-to-date equipment covering mail processing, vision systems, digital print finishing, inkjet printing systems, short-run packaging, bindery finishing, and much more. There were also live equipment demos, one-on-one discussions and special equipment discounts, in addition to fine food and a constant stream of attendees looking – and finding – ideas and partners to boost their profits. The event continues December 2 & 3.

Special presentations from Thursday included: Global Inkjet Technologies: How To Add Profitable Services And Improve Existing Efficiency Presented by Jim Williams of Kirk Rudy; The Many Benefits of Adopting Inkjet in Your Business Presented by Andre D’Urbano of Riso; The Importance of Paper in Printing, Mailing and Packaging presented by Brian Watt of Domtar; and a discussion of Canada Post’s new direct-mail initiatives presented by Kristi Kranitz of Flagship.
Seating is on a first-come-first-served basis! For more information and to reserve your space, visit or call Insource at 1-888-709-3345.

Here’s what awaits attendees December 2 and 3:

Friday, December 2

10 am: Adding profitable services and improving existing efficiency
Presented by Jim Williams of Kirk Rudy
Since 1967, Kirk-Rudy has created solutions for addressing and paper handling for the direct mail, printing, newspaper and card industries. Kirk-Rudy offers cost-effective solutions that are exceptionally well built, flexible and easy to operate and maintain. Jim will discuss Global Inkjet Technologies: How To Add Profitable Services And Improve Existing Efficiency. This timely talk delves into the various inkjet systems on the market today, the applications where they’re used, and how they can boost a company’s profits. Production facilities will discover how to boost in-house efficiency, workflow and quality. Jim will also provide a helpful outline of the steps, equipment and marketing strategies required to succeed.

Noon: Taking full advantage of today’s automation
Presented by Alyssa Wright of Westlund
Product handling, packaging, integrations and assembly and much more – over the past 20 years, Westlund has built more than 340 new machines with a focus on ultra-efficient automoation. This includes complete systems for Johnson & Johnson Medical, Baxter Healthcare, Chevron, Klockner Medipak, Barry Wehmiller, American Olean, and Transitions Optical, among others. Alyssa will discuss Challenging The Status Quo: Automation Where There Was No Automation. As North American manufacturing markets become ever more complex, the demand for automation becomes increasingly important. Learn how custom machines are helping organizations get to market faster, improve workflow and conquer the competition.

1.30 pm: More profits through online marketing and web-to-print
Presented by Slava Apel of Amazing Print Tech
Did you know that over 60% of a printer’s online sales are made before customers even contact you, simply by them visiting your website? Apel will discuss “Boosting Sales Through Online Marketing And Web-To-Print Automation. He’ll share his experiences in successful marketing, automation and digital print finishing, and will delve deeply into cloud-based automation and print marketing, how to choose which products will sell well online, how to create marketing strategies with the highest ROI, how to choose the most popular print products, and the top 10 online marketing and sales techniques for print shops. Apel’s company, Toronto-based Amazing Print Tech, has helped thousands of print shops worldwide with order automation, sales and marketing.

2 pm: Maximizing digital print-finishing opportunities
Presented by Nanette Cook of Thermotype
In tandem with Apel, Cook will conclude the session with her presentation “A Cut Above: The Modern Life of a Digital Sheet.” She’ll discuss and demonstrate modern digital printing methods to maximize your print-finishing opportunities. Learn how the modern digital shop allows organizations to output finished digital print faster without compromising on creativity or quality.

3:30 pm: Exciting opportunities in short-run packaging
Presented by Colin Johnson of Petratto
This Italy-based equipment manufacturer has specialized in post-press finishing technology for over 70 years – including bookbindery and converting machines, die cutters, creasers, folders and perforators, attaching and tipping-in feeders and much more. Colin will present Changing Over – Flexibility In Short-Run Packaging. As short-run packaging growth continues, he’ll show you how organizations are capitalizing this growth by satisfying the needs of CPG companies with a wide variety of creative and interactive options.

Saturday, December 3
10 am: Canada Post’s new initiatives – getting more bang for your buck
Presented by Kristie Kranitz of Flagship
Getting your projects printed quickly is only half the job. Reaching your target audience quickly and cost effectively is the other half. Flagship specializes in managing distribution with its wide range of mailing services while saving you time and resources. Its combination of expertise, leading technologies and efficient distribution services maximize your ROI. Its direct-mail distribution services include best-of-breed formulas for access, requisitioning, business permission rules, freight efficiency and analysis. Kristie’s presentation Data and Canada Post in review will provide a CPC review – from government directives to product simplification and specification changes – so mailers can take advantage of new postal initiatives and get the most from their postal budget.

Noon: The many benefits of adopting inkjet
Presented by Andre D’Urbano from Riso
Riso celebrates its 30th anniversary in the U.S. this year. Since Riso was founded in Tokyo in 1954, it has repeatedly developed the world’s best solutions for a variety of specialized sectors in document printing and duplicating. It’s still the world leader in digital duplicating we is rapidly building its market share in digital laser and inkjet printing solutions for business. Andre will present The Many Benefits Of Adopting Inkjet In Your Business. This will be an eye-opening review of how Inkjet creates new revenue streams for commercial print operations. Andre will also explore how this growing technology brings much-needed savings and versatility to in-plant printing departments.